Lower Priced iPhones

Sept 2013 - Apple unveiled an iPhone with a fingerprint scanner to help it stand out in a crowded field of similar smartphones, plus a cheaper plastic model for emerging markets that proved pricier than expected.

The "iPhone 5C" comes in five hues - blue, green, pink, yellow and white - and starts in the United States at $99 with a contract, or $549 without.

The pricier "5S" begins at $199 with a contract and also comes in three colors - gray, silver and gold. It sports a faster processor, a camera that takes bursts of photos and chooses the best, and the fingerprint-scanner that unlocks the phone with a touch.

It also includes a separate chip, called the "M7 Motion co-processor", which can track motion data continuously without heavily draining the battery.

That opens the door to better track sports and fitness-related user activity, now the domain of wearable devices like the wrist-worn Fitbit, and lets developers experiment with apps that make use of those functions.

iphones with Apps gives them potential exposure to the wearable-devices market without having to actually design and rush out a gadget of their own like a smartwatch.

The cheaper phone goes on sale online, while the pricier gadget will be available from September 2013.

The 5C marks a departure from Apple's focus on purely premium phones, but not as much as some expected.

Thers the thought of just $100 below the 5S, the cheaper iPhone will begin drawing would-be buyers away from the premium gadget. Apple has said it prefers to cannibalize its own gadgets rather than allowing rivals, such as phones that rely on Google's Android software, to siphon off customers.